Ibrahim Kibuuka Bbossa, who had been serving as the spokesperson for the Uganda Revenue Authority (URA), officially resigned last month to rejoin the Uganda Communications Commission (UCC). His resignation followed a reshuffle by Commissioner General John Musinguzi Rujoki, which had earlier seen Bbossa appointed as Assistant Commissioner for Tax Education. In this new capacity, Bbossa handed over his previous responsibilities to Robert Kalumba, a seasoned communicator with a background at KCCA.

This transition, while seen by some as an exciting new opportunity, sparked discussions. Opinions varied, with some viewing the move as a strategic reassignment, while others pondered whether it was a promotion or a shift in roles. Nonetheless, Bbossa was entrusted with the important task of overseeing tax education, a key pillar in URA’s outreach.

This reshuffle was aligned with URA’s broader goals of strengthening its public relations framework, particularly in light of the recent introduction of the Electronic Fiscal Receipting and Invoicing System (EFRIS). EFRIS, while designed to streamline tax processes, had been met with significant concern from traders, including the Kampala City Traders Association (KACITA), who mistakenly interpreted the system as a new tax. This misunderstanding created a wave of reactions, underscoring the need for clear and continuous communication.

Despite URA’s efforts to explain that EFRIS was not a tax, confusion among traders persisted, bringing the importance of stakeholder engagement into sharp focus. Traders voiced their dissatisfaction, claiming that they had not been adequately informed about the system. This, in turn, placed significant pressure on URA’s communications team, especially given the urgency to manage the evolving narrative effectively.

Bbossa, with his well-regarded expertise in media relations, took on this role with determination. His career, spanning over two decades, is marked by successful public relations initiatives. At UCC, he had previously navigated a challenging period and emerged with commendations for his work.

As Bbossa returns to UCC this October, his contributions to URA remain undeniable. His decision to move on is seen by many as a new chapter rather than an end. There are indications that his public service journey may continue in the future.

In the broader context, Bbossa’s career is a story of growth and adaptability. His leadership in both URA and UCC has earned him widespread respect, and his next role promises to be equally impactful. Whether leading tax education initiatives or contributing to broader communications strategies, Bbossa’s unwavering commitment to excellence continues to set him apart, inspiring those who follow his work.

About the Author

Sir Simon Muyanga Lutaaya is a journalist whose career spans over two decades. He is passionate about business, social – economic transformation, and neonatal health. He can be reached on 0703700309 or Email: smlmediac@gmail.com.

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